Pay-Per-Click (PPC)
What is Pay-Per-Click?
Pay-Per-Click (PPC) is a type of. Online advertising where advertisers pay when users click on their add. It's also known as Cost-Per-Click(CPC).
How it works
- Advertisers bid on keywords related to their target maket.
- Google users an auction-style process to decided which ads appear for each search.
- Advertisers only pay when someone click on their ad.

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